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Blog // Connect Alaska

Cyber Impact on Alaska Small Businesses is Undeniable

By CAK Staff

Contributor: Dev Joshi, Research Analyst

Thanksgiving week always ends with the Black Friday shopping frenzy. This week it promises the same inevitable end, but a portion of Alaskan businesses will be shut out of the online revenue opportunity.

Small businesses consider their broadband connection as essential to their business as other utilities such as water, sewer, or electricity!

That’s the finding of a 2010 study from the Small Business Administration. In fact, the businesses that took part in that study reported that Internet service is “an important tool for achieving strategic goals, improving competitiveness and efficiency, reaching customers, and interacting with vendors.”

This means that connecting the nearly 18,000 small business establishments in Alaska can have a major impact on the state’s economy.

According to Connect Alaska’s 2011 Business Technology Assessment:

Nearly one-third of small businesses in Alaska (32%, or approximately 6,000 business establishments with fewer than twenty employees) do not use broadband service for their day-to-day business operations.

That reality leaves many Alaska businesses unable to access the numerous advantages that broadband can provide.

In contrast, Alaska businesses using broadband are watching it pay off!

Online sales generate nearly $340 million in annual revenues for small Alaskan businesses that are connected to broadband.

For more on how businesses in Alaska utilize the technology, visit Connect Alaska’s business assessment report here.

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