Connect Alaska 2011 Residential Survey Methodology

Between June 30 and August 8, 2011, Connect Alaska conducted random digit dial telephone surveys of adult heads of households across Alaska. This sample included 1,008 adults age 18 or older who were contacted via landline and 192 adults who were contacted via cell phone. Once the respondent agreed to participate, these surveys took approximately eleven (11) minutes to complete and were designed to measure technology adoption (including speeds and prices) and usage. 

Quotas were set by age, gender, and boroughs or census designated areas of residence (urban, suburban, or rural), based on 2010 United States Census data. The data was weighted using a rim weighting process to account for any minor variances between the statewide population and the survey sample based on these factors.  Based on the effective sample size for this statewide sample, the margin of error = + 2.96% at a 95% level of confidence.

In addition, Connect Alaska surveyed a total of 1,751 adult heads of households who do not subscribe to home broadband service (including 145 adults who were contacted on a cell phone) to explore barriers to broadband adoption and measure these adults' willingness to subscribe at different prices. Once respondents agreed to participate, these surveys took approximately seven (7) minutes to complete.  This sample was also weighted by age, gender, and borough or census designated areas of residence using a rim weighting process to account for minor variances between the sample and the population of non-adopters, as identified through the residential survey.  At a 95% level of confidence, this sample provides a margin of error of +2.63% among all residents who do not subscribe to home broadband service.

As with any survey, question wording and the practical challenges of data collection may introduce an element of error or bias that is not reflected in these margins of error. For this report, "rural" residents are defined as those living in boroughs or census designated areas that are not part of a Metropolitan Statistical Area (MSA).   Surveys were conducted by Thoroughbred Research, with weighting and research design consultation provided by Lucidity Research LLC. 

These surveys were conducted as part of the State Broadband Data and Development (SBDD) grant program, funded by the National Telecommunications and Information Administration (NTIA). The SBDD grant program was created by the Broadband Data Improvement Act (BDIA), unanimously passed by Congress in 2008 and funded by the American Recovery and Reinvestment Act (ARRA) in 2009. To learn more about Connect Alaska please visit www.connectak.org or e-mail us at [email protected]

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